Data protection

Data protection guidelines

The data protection declaration of SWISSTRAFFIC AG is based on the valid data protection guidelines in Switzerland and the EU. The above legal bases are governed by the stricter data protection regulations of the European Union https://edpb.europa.eu/ (valid since 25 May 2018) compared to the regulations of Switzerland (currently under revision).

Status of the data protection declaration

The current status of the data protection declaration is 25 May 2018 and we reserve the right to amend this data protection declaration at any time in compliance with the valid data protection regulations.

Corporate policy and data protection

Safeguarding your privacy has absolute priority for SWISSTRAFFIC. Our highest aim is to guarantee the maximum degree of confidentiality and security.

Use of personal data

SWISSTRAFFIC AG uses the personal information provided by you only in the context of the customer relationship between you and SWISSTRAFFIC Inc. For example, if you have subscribed to our newsletter, we will use your e-mail address to send you current information by e-mail. Personal customer data will be treated confidentially. No personal data will be passed on to third parties.

Cookies

SWISSTRAFFIC Inc. uses cookies in its online shop. No personal data is stored via cookies. The cookies serve to evaluate the general visitor behaviour. Furthermore, they enable you to save and later recall a shopping basket or, at your request, a simplified login (so-called autologin). Most browsers are set to automatically accept cookies. However, you can deactivate the storage of cookies or set your browser so that it informs you as soon as cookies are sent.

Privacy policy

Thank you for visiting www.swisstraffic.ch. The protection of your personal information is important to us. Therefore, we would like to explain below how we handle this data.

The responsible party within the meaning of the Basic Data Protection Regulation, other data protection laws in force in the member states of the European Union and other provisions of a data protection nature is SWISSTRAFFIC Inc. (referred to below as " responsible party" or "we" or "us").

A. General information on data processing

1) Personal data

Personal data are particulars of personal or factual circumstances of a specific or identifiable natural person. This includes information such as name, address, telephone number and e-mail address, but also the IP address to be assigned to a connection. Information that is not directly associated with a person's identity - such as favourite websites or the number of users of a page - is not personal data.

2) Extent of processing of personal data

We only collect and use personal data of our users insofar as this is necessary to provide a functional website as well as for our contents and services. The collection and use of personal data of our users takes place regularly only with the user's consent. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.

3) Legal basis for the processing of personal data

Insofar as we obtain the consent of the concerned person for the processing of personal data, Art. 6 para. 1 lit. a EU Data Protection Ordinance (GDPR) serves as the legal basis for the processing of personal data.

In the processing of personal data required for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

In the case that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.

4) Data erasure and storage time

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

B. Provision of the website and creation of log files

Every time you visit our website, an automated system collects data and information.

The following data is collected:

(1) Information about the browser type and version used

(2) The user's operating system

(3) The IP address of the user

(4) Date and time of access

(5) Websites from which the user's system reaches our website (referrer)

(6) The address (URL) of the called page and call parameters transmitted by the browser

This data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR

Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the connection of the user's system to our system.

The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. Thus, the storage also serves to prosecute payment fraud, protect our systems against attacks and misuse as well as for quality assurance. An evaluation of the data for marketing purposes does not take place in this context.

Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes.

Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective connection has been closed.

If the data is stored in log files, this is the case after six weeks at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

Possibility of objection and elimination

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

C. Use of cookies

Our Internet pages use "cookies" in several places. Cookies are small text files that are stored on your computer and saved by your browser. This makes it possible to store specific information related to you, the user, on your PC while you are visiting our website. Cookies help to determine the frequency of use and the number of users of a website and to make the website as comfortable and efficient as possible for you.

On the one hand, we use "session cookies", which are stored temporarily exclusively for the duration of your use on our Internet pages. "Session cookies" are automatically deleted after closing the browser.


The following data is stored and transmitted in the "session cookies":

- Items in the shopping cart

- the customer number and payment data of the customer after successful registration

On the other hand, we use "permanent cookies" to record information about visitors who repeatedly access one of our Internet pages. The purpose of the use of these cookies is to offer you optimal user guidance, to recognize you again and to save you from having to re-register if you use them again. A permanent cookie is only set if you activate the "Stay logged in to this device" function. The content of a permanent cookie is limited to an identification number. Name, IP address etc. are not stored. An individual profile of your usage behavior does not take place.

Legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f GDPR.

The legal basis for the processing of personal data using permanent cookies is, if the function "Stay logged in on this device" is activated, the consent declared by the user in accordance with Art. 6 para. 1 lit. a GDPR.

Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

We need cookies for the following applications:

- for the shopping cart

- for checkout

The user data collected by technically necessary cookies are not used to create user profiles.

Duration of storage

Cookies are stored on the user's computer and transmitted to our site. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

Persistent cookies are deleted after 100 days. Session cookies are automatically deleted after closing the browser.

Possibility of objection and elimination

It is also possible to use our website without cookies. You can disable cookies in your browser, restrict them to certain websites or set your browser to notify you when a cookie is sent. Please note, however, that in this case you must expect a limited display of the page and limited user guidance.

D. Subscribe to the newsletter

If a user subscribes to the newsletter offered by us, it is necessary to enter the e-mail address in the respective input mask. The data entered will be transmitted to us.

In the course of the registration process, your consent is obtained for the processing of the data and reference is made to this data protection declaration.

In connection with data processing for the dispatch of newsletters, no data is passed on to third parties. The data will be used exclusively for sending the newsletter.

The subscription to the newsletter can be cancelled by the person concerned at any time. Likewise, consent to the storage of personal data can be revoked at any time. For this purpose, there is a corresponding link in every newsletter.

Legal basis for data processing

The legal basis for the processing of the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a GDPR.

Purpose of data processing

The collection of the user's e-mail address serves to send the newsletter.

Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected.

Possibility of objection and elimination

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

This also makes it possible to revoke the consent to the storage of personal data collected during the registration process.

E. Use of Google analysis tools

1) Google Universal Analytics

Our website uses "Google Analytics", a web analysis service of Google Inc. for statistical analysis of visitor access. "Google Analytics" creates detailed statistics about the visitors of a website. The "Google Analytics" analysis software determines and stores information about the search engine you use, the search terms used, the languages used, the origin of visitors by country, the browsers and their plug-ins used, the referrer, the length of stay, entry pages, exit pages of visitors, the abort rates and the duration of the visit to our website.

The IP address is anonymized immediately after processing and before it is stored.

As part of visitor recognition, "Google Analytics" uses heuristics that attempts to identify a visitor with a previous visit by taking certain data into account. These are the IP address, the resolution, the browser, the plugins used and the operating system. This data is combined and calculated to a hash value.

The heuristics internally uses the full IP address. However, the IP address is not processed and stored in isolation. The IP address is also not used in this usage process to analyse the usage behavior, but only to create the pseudonym. The anonymized IP address is linked to other data in a hash value.

We have configured "Google Analytics" in such a way that no cookies are set and the IP address is made immediately anonymous, so that "Google Analytics" does not process personal data.

Legal basis for data processing

The legal basis for the processing of data is Art. 6 para. 1 lit. f GDPR. The legitimate interest lies in the analysis of the number of visitors.

Purpose of data processing

The processing of the data serves solely for the purpose of optimizing our advertising strategies and content.

Duration of storage

The personal data collected is immediately made anonymous and is not collected separately. Rather, "Google Analytics" accesses the IP address already reported to the server and makes it anonymous before it is saved.

Possibility of objection and elimination

The collection of the IP address is required for the delivery of the page to your browser. In this respect, there is no right of objection. Since the IP address of "Google Analytics" is directly anonymised by the server and is neither collected nor stored separately, "Google Analytics" does not process personal data.

2) Google AdWords

We use Google AdWords (Google Inc.) to advertise our website by displaying advertisements for our company in the search engine results of the search engine Google.

Google AdWords places a conversion tracking cookie in your browser when you click on a Google-enabled ad. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each AdWords customer receives a different cookie. Cookies cannot be traced through the websites of other AdWords customers. Conversion cookies are used to generate statistics that show the total number of users who clicked on an ad. However, the statistics do not contain any information about individual users.

You can prevent the storage of the corresponding cookies and thus the tracking by the corresponding setting of your browser.

You may object to interest-based advertising by Google in principle. To do this, call up the link www.google.de/settings/ads via your browser and make the desired settings there.

F. Rights of the person concerned

If your personal data are processed, you are affected within the meaning of the GDPR and you have the following rights in relation to us ("the party responsible"):

1) Right to information

You can ask the party responsible to confirm whether personal data concerning you will be processed by us.

If such processing has taken place, you can request the following information from the person responsible:

a. the purposes for which the personal data are processed;

b. the categories of personal data processed;

c. the recipients or categories of recipients to whom the personal data concerning you have been or are still being disclosed;

d. the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;

e. the existence of a right to rectification or deletion of personal data concerning you, a right to limitation of the processing by the party responsible or a right to object to such processing;

f. the existence of a right of appeal to a supervisory authority;

g. any available information on the origin of the data if the personal data are not collected from the person concerned;

h. the existence of automated decision-making including profiling in accordance with Article 22(1) and (4) GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees pursuant to Art. 46 GDPR in connection with the transmission.

2) Right to correction

You have a right of correction and/or completion towards the responsible party, if the processed personal data, which concern you, are incorrect or incomplete. The party responsible shall make the correction without delay.

3) Right of deletion

3.1) You may require of the responsible party to delete the personal data concerning you immediately, and the responsible party is obliged to delete this data immediately, if one of the following reasons applies:

a. The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.

b. You revoke your consent, on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR, and there is no other legal basis for the processing.

c. You file an objection against the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate reasons for the processing, or you file an objection against the processing pursuant to Art. 21 para. 2 GDPR.

d. The personal data concerning you have been processed unlawfully.

e. The deletion of personal data concerning you is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the data controller is subject.

f. The personal data concerning you have been collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.

3.2) If the responsible party has made public the personal data concerning you and is obliged to delete them pursuant to Art. 17 para. 1 GDPR, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data processors who process the personal data that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data.

3.3) The right to cancellation does not exist if the processing is necessary in order

a. to practise freedom of expression and information;

b. to perform a legal obligation required for processing under the law of the Union or of the Member States to which the responsible person is subject, or to perform a task in the public interest or in the exercise of official authority conferred on the responsible person;

c. for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;

d. for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, insofar as the right referred to in para. 1 is likely to render impossible or seriously impair the attainment of the objectives of such processing, or

e. to assert, exercise or defend legal claims.

4) Right to limitation of processing

Under the following conditions, you may request that the processing of personal data concerning you be restricted:

a. if you dispute the accuracy of the personal data concerning you for a period of time that enables the data controller to verify the accuracy of the personal data;

b. the processing is unlawful, and you refuse the deletion of the personal data and instead request that the use of the personal data be restricted;

c. the responsible party no longer needs the personal data for the purposes of the processing, but you do need them to assert, exercise or defend legal claims, or

d. if you have filed an objection to the processing pursuant to Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.

If the processing of personal data concerning you has been restricted, such data may only be processed - apart from being stored - with your consent or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State.

If the processing restriction has been restricted according to the above conditions, you will be informed by the person responsible before the restriction is lifted.

5) Right to information

If you have exercised your right of rectification, cancellation or restriction of the processing with respect to the responsible party, the responsible party is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or cancellation of the data or restriction of the processing, unless this proves impossible or involves a disproportionate effort.

You shall have the right to be informed of such recipients.

6) Right to data transferability

You have the right to receive the personal data concerning you that you have provided to the party responsible in a structured, common and machine-readable format. In addition, you have the right to pass this data on to another person in charge without obstruction by the responsible party to whom the personal data was provided, provided that

a. processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and

b. processing is carried out using automated methods.

In exercising this right, you also have the right to request that the personal data concerning you be transferred directly from one data controller to another data controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to transferability shall not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the responsible person.

7) Right of objection

You have the right to object at any time, for reasons arising from your situation, to the processing of personal data concerning you under Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.

After an objection, the party responsible no longer processes the personal data concerning you, unless he can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility to exercise your right of objection in connection with the use of Information Society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

8) Right to revoke the data protection declaration of consent

You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out based on the consent until revocation.

9) Automated decision in individual cases including profiling

You have the right not to be subject to a decision based exclusively on automated processing - including profiling - that has legal effect against you or significantly impairs you in a similar manner. This does not apply if the decision

a. is necessary for the conclusion or performance of a contract between you and the person responsible,

b. is admissible by law of the Union or of the Member States to which the person responsible is subject and that law contains appropriate measures to safeguard your rights, freedoms and legitimate interests; or

c. with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g applies, and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.

Regarding the cases mentioned in a. and c., the party responsible takes appropriate measures to protect the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person by the party responsible, to state his own position and to challenge the decision.

10) Right of appeal to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in the Member State where you are staying, working or suspected of infringing, if you believe that the processing of personal data concerning you is contrary to the GDPR.

The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.