BlueScan

The unique BlueScan technology (application of bluetooth and wi-fi) anonymously captures signals from navigational devices and mobile phones at various locations in a city in order to draw conclusions on the mobility behaviour of its residents.

BlueScan allows one to make precise statements on the mobility behaviour there where accuracy and reliability are most important. BlueScan is always deployed in combination with other technologies.

Project support

BlueScan is interesting for both short-term and long-term deployments for the comparison of various project states and to test the effectiveness of different alternatives.

Typical further areas of implementation for BlueScan are:

Typical further areas of implementation for BlueScan in residential areas, towns, cities, agglomerations and cantons are:

>> Determining the transfer behaviour at public transportation stations

>> Counting and measuring the desire lines of cyclists and pedestrians, incl. traffic demand modelling

>> Analysing origin, destination and transit traffic, incl. traffic demand modelling or calibrating existing models

Data Protection

Data protection is a major concern for us. That is why we constantly apply all the official requirements relating to data protection. BlueScan meets all the requirements of data protection and received certification from the Federal Data Protection and Information Commissioner (FDPIC, or CNIL in Switzerland). All data is completely anonymous: Swiss quality obligation.

«Wir sind zum Schluss gekommen, dass das System BlueScan aufgrund der uns vorliegenden Informationen datenschutzkonform betrieben werden kann.»
Eidg. Datenschutz- und Öffentlichkeitsbeauftragter

BlueScan – for real-time information

The unique BlueScan technology (application of bluetooth and wi-fi) anonymously captures signals from navigational devices and mobile phones at various locations in a city in order to draw conclusions on the mobility behaviour of its residents. BlueScan allows one to make precise statements on the mobility behaviour there where accuracy and reliability are most important. BlueScan is always deployed in combination with other technologies.

Valuable real-time insight into the traffic conditions

With BlueScan you receive real-time insight into the public traffic conditions. BlueScan localises, tracks, anonymises, gives unique IDs to the signals sent out from navigational systems and mobile phones, and translates these signals into real-time information about the public traffic conditions. This makes BlueScan a relatively cost-effective and reliable upgrade of traditional counting measures such as 3D cameras, radars, video counters or other automatic and manual counting devices that SWISSTRAFFIC implements on a daily basis.

Visitor numbers in real-time

Do you have events in your region for which you would like to know the number of visitors? Or more importantly, events for which you would like to capture the increase in the number of visitors in real-time so that the personnel can prepare themselves accordingly? Do you want to provide visitors with relevant information during an event?

Traffic conditions in real-time

Do you have projects or sites for which you would like to know the number of motor vehicles, their movements, directions of travel, travel times, origins and destinations? Or more importantly, you would like to know and measure these parameters 24/7 in order to act efficiently and with the right measures?

Cycling traffic in real-time

Do you have projects or sites for which you would like to know the number of cyclists, their movements, directions of travel, travel times, origins and destinations? Or more importantly, you would like to know and measure these parameters 24/7 in order to act efficiently and with the right measures?

Pedestrian traffic in real-time

Do you have projects or sites for which you would like to know the number of pedestrians, their movements, directions of travel, travel times, origins and destinations? Or more importantly, you would like to know and measure these parameters 24/7 in order to act efficiently and with the right measures?

Info in real-time for all road users

You would like to relevant information to motor vehicles, cyclists, pedestrians and visitors via Mobile Marketing?

All of this is possible with BlueScan Crowd Control Traffic, Mobile Marketing and Market Research.