- What is the impact of my marketing, advertising and promotions?
- Which of my shops is performing better?
- How attractive is my shop? And a shop window?
- What is the 24/7 conversion rate of pedestrian traffic versus potential clients?
- What is the optimum in staff scheduling?
- How often do people visit my shop?
- How much time do clients spend in my shop?
- What is the average dwell time per room and floors?
- What is the average queuing time?
- What is the average time spent per passing pedestrian and per client entering the shop?
- What is the average shop location cost per passing pedestrian?
Determination of routes
The exact routes and stop points of your customers and visitors are visible in the empty image of your store. This may be provided in the form of a heatmap or in far greater detail by means of each individual path in the form of a vector including the stop points. All the data can be evaluated automatically and numerically through sensor zones.
Controlling flows of people
Determination of the individual waiting and service times at checkouts, service points or within queues. The system operates with extremely high accuracy in dense crowds and is highly efficient as a result of only one sensor covering a large area.
If the waiting lines become too long you can initiate the opening of additional checkouts. Entrances and exits can also be opened or closed. Employees can be asked to help out in a different department.
Or perhaps, in case of a linger period of > 7 minutes in front of a display cabinet with especially high value products, you may want to promote sales and avoid losses? crosscan informs your employees immediately and discretely, and the customer gets the consultation that he needs for his purchase decision.
Of course you can also simply sound the alarm if movements are registered in the store after 11 pm or if there is unusual activity in the cash till area.
- Data collection using video and BlueScan
- Automatic data evaluation
For Retail:
- People and customer counting
- Exact staff planning
- Demand-oriented control of energy and building services
- Create benchmarks between stores
- Determine conversion rate together with the number of receipts
- Benchmarking with the crosscan Retail Index
- Detect peak times and optimize service/facility management
- Statistics and documentation for customers/tenants
- Safety and emergency management
- Real-time customer flows
- Data collection using BlueScan
- Automatic data evaluation
- Short or longterm use
- Password protected 24/7 live data access via webserver
For Retail:
- Determine routes and directions of visitors and customers
- Analyze Customer Flow
- Provide visual merchandisers and shopmanagers with direct real time access to current campaigns and visualizes their effects
- Measure secondary placements & their success
- Measure dwell times of customers
- Detect surface area utilization and determine rents
- Shop in store control
- Visual control by display of an image of the empty shop, e.g. in order to check quality and placement of the merchandise
For Logistics Groups
- Visualization of routes in distribution/logistic centers
Event control / Controlling Flows of People
- in the retail market (stores, shopping centers and shopping districts)
- at fairs, conferences and exhibitions at airports, railway stations, bus, subway and rapid transit stations
- in museums and public buildings
- on streets and city squares (people and vehicles)
- at production stations (industrial automation) for technical systems / controls
- ...
The essential reasons for deployment are:
- Sales promotion
- Automation
- Chain and process optimization
- Resource planning and control
- Security and emergency management
